To follow suit with our cuttlefish update, content tracking, and conversion opportunities, we should update/optimize our Availability Pages to improve qualified q-opps.
Based on sales feedback, Zip-code is too broad of a result, and customers are upset when there is no service available. Possible updates could be to add full address qual to display service results.
Content updates should focus on promotional offers/deals and CTA opportunities.
|Project Category||Page Redesign|
|Project Type||GEO Page|
|Resources Needed||Copy, Design, FED, QA, Compliance, Reporting|